Cash Consistent, Recession Resistant: The Power of Sustainer Giving
What if your donors felt just as essential to your mission as the people you serve?
In this episode of the Sustainable Giving podcast, host Dave Raley sits down with Tina Hudgins, a seasoned fundraiser, consultant, and educator who has spent her career helping organizations build donor-centric cultures that spark lasting generosity. From her days pioneering sustainer programs at International Justice Mission to her current work with Philanthropy and Fundraising of North America (PFNA), Tina brings a wealth of insight, energy, and heart to the conversation.
Together, Dave and Tina explore how recurring giving isn’t just a strategy. It’s a movement. They talk about the power of sustainer programs to weather economic storms, the lessons from bold experiments in event-based giving, and how nonprofits can reframe their culture to honor donors as much as beneficiaries.
Key Topics They Cover:
Sustainer Giving as “C²R²”: Tina’s mantra — cash consistent, recession resistant — and how monthly giving creates stability and freedom for planning and innovation.
Event-Based Acquisition in Action: The powerful story of the IF:Gathering event, where IJM invited thousands of women to become Freedom Partners through a deeply integrated, mission-driven experience.
The Freedom Partner Journey: How IJM cultivated monthly donors — from $5 givers to $5,000/month partners — through storytelling, access, and intentional community.
Donor-Centric Culture: Why nonprofits must treat donors as equally important as beneficiaries, and how this shift transforms revenue, retention, and relationships.
Budgets & Boldness: Tina’s framework for acquisition, retention, and innovation budgets, and why learning itself should be considered a KPI.
They Also Talk About:
Why asking major donors for recurring gifts actually deepens commitment (without reducing larger gifts).
How to make events more than “one-time fundraising moments” by embedding them in your mission story.
What it looks like when every staff member is equipped to tell your organization’s story, even in a 14-floor elevator ride.
Why cultural transformation is the secret to long-term growth (200–1000% revenue gains over time!).
How can your organization start seeing itself through the eyes of your donors?
Watch or Listen:
Watch this episode now by clicking the video above, or by visiting Apple Podcasts or Spotify.
Key Resources:
Learn more about the work that Tina does.
Pick up a copy of Dave's book, "The Rise of Sustainable Giving."
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, and Victoria.
