Sustainable Giving Is Here

Welcome to the very first episode of the Sustainable Giving Podcast, where we explore how the subscription economy is reshaping generosity and creating new opportunities for nonprofits to grow recurring giving.

Hosted by Dave Raley—speaker, consultant, and best-selling author of The Rise of Sustainable Giving—this show will dive into the trends, tools, and tactics powering the future of nonprofit fundraising through recurring giving.

Dave is the founder of Imago Consulting, an innovation advisory firm helping organizations grow sustainable giving through forward-thinking strategies. He's also the voice behind The Wave Report, a weekly leadership and innovation briefing, and the co-host of the Purpose & Profit Podcast

In this premiere episode, he's joined by his good friend Jon McCoy, co-founder of We Are For Good and a leader in nonprofit storytelling and innovation, to flip the script and introduce Dave to the world as the creator of this (hopefully) inspiring new podcast.

With lots of laughs and a good deal of casual storytelling, they explore why sustainable giving is more than just a buzzword—it's the future of generosity.

Key Topics They Cover:

1. The Heart Behind the Podcast

  • Why this show exists and who it’s for (hint: it’s for you)

  • Dave’s journey from childhood generosity to professional impact

  • Creating a space for long-form, passionate, practical conversations

2. The Rise of the Subscription Economy

  • How shifts in consumer behavior are influencing donor habits

  • The parallel between recurring giving and subscription models

  • The turning point when digital habits began changing philanthropy

3. Defining Sustainable Giving

  • More than recurring giving—it's a response to deep change

  • Distinguishing between an organization’s mission and its model

  • How innovation fuels long-term donor relationships

4. Behind the Book

  • Why The Rise of Sustainable Giving had to be written

  • What surprised Dave during his research and early feedback

  • The gap in fundraising literature that the book addresses

5. Inspiring Real-Life Story: IJM

  • How International Justice Mission built a powerful recurring giving program

  • The personal story of how Dave became a “Freedom Partner”

  • Lessons nonprofits can take from real examples of recurring giving done right

Also in this episode, you’ll hear: 

  • Childhood experiences that shaped Dave’s views on generosity

  • How nonprofits can respond to the "generosity crisis"

  • Practical takeaways for launching or improving recurring giving programs

  • The role of community, trust, and identity in donor behavior

  • Building recurring giving programs with intentionality and heart

Watch or Listen:

Watch this episode now by clicking the video above, or by visiting Apple Podcasts or Spotify.

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A Crisis in Generosity? AI, Recurring Giving, and the Future of Fundraising